Spokane Transit Authority

The Power of Posting with Purpose

Social Strategy & Execution

No one can deny the influence of social and its unique power to connect people to a brand.

With 3.4 million of Washington’s population using Facebook and the state ranking #7 for Twitter-usage, Spokane Transit Authority (STA) asked digital agency of record, 2120 Creative, to leverage this cost-effective platform to educate and engage the greater Spokane region. How, you might ask? By adopting the mindset of posting with a purpose.

The Plan

2120 Creative conducted an audit of all STA social properties as well as additional public agencies to identify STA’s areas of opportunity. Based on the results of this audit, 2120 Creative developed a strategic plan focused on creating a consistent voice and relevant and meaningful content.

The Work

Once 2120 identified the strategic pillars to drive STA’s social, we focused on creating relevant and meaningful content to drive engagement and growth by:

Showing how STA can connect the community to great destinations

Spokane Transit Authority

Yesterday at 10:14 PM •

In honor of National Ice Cream Day he’s back at it again! STA’s famous bowtie (otherwise known as Marc Morris) took it upon himself to grab a new partner in crime (STA’s Beth Bousley) and visit a few of the great local places you can get to on the bus to beat the heat this weekend with some sweet treats. Thanks to The Scoop Ice Cream Pete & Belle’s Ice Cream Shop and Brain Freeze Creamery for all the deliciousness. Check out http://sta7stops.com/destinations/ for more tasty locations. Have a favorite flavor or stop? Post them here to share with the community
  • 5,248 People Reached
  • 1,328 Video Views
  • 210 Reactions, Comments & Shares

Showing how STA can connect the community to jobs and services

Spokane Transit Authority

Yesterday at 10:14 PM •

Our community is awesome. Why you might ask? There are 38 Spokane area locations offering FREE meals to children under 18 this summer. Spokane Public Schools and community centers like YMCA of the Inland Northwest, American Indian Community Center, Girl Scouts Eastern Washington & Northern Idaho, Spokane Public Montessori At Havermale and the Spokane County Library District are serving FREE breakfast and lunch to keep kids fed. Check out: http://www.spokaneschool.org/Page/1830 for all locations.
  • 522 People Reached
  • 37 Reactions,
    Comments & Shares

Showing how STA is improving public transit for the region

Spokane Transit Authority

September 21 •

STA is getting real… real time that is! Check out the first of our real-time displays at the Jefferson Park and Ride, helping riders know exactly when the next bus is coming. Real-time displays: Coming soon to another STA stop near you!
  • 1,487 People Reached
  • 133 Reactions, Comments & Shares

The Results

The Results of Posting With a Purpose?

A vibrant, engaged community who appreciates and shares STA’s content. Spokane Transit Authority has increased their social audience by 55% in less than a year by becoming an involved, relevant and viable community resource.

Spokane Transit
Authority Ranking
64

According to social stat tracker LikeAlyzer by Meltwater, STA is outperforming other industry and governmental organizations when it comes to social.

  • vs.
  • 53General
  • 60Government
    Organizations
  • 63Similar Brands

Insights

Tag them and they will “come.” A key part of our strategy was highlighting (and tagging!) the great works of community influencers in Spokane. And the results? These influencers helped spread the greats works of STA too, incrementally increasing STA’s reach.