American Executive Centers

You Have to Speak Their Language

Integrated Marketing Campaign

The client? A flexible office solutions provider in the Delaware Valley (that’s Philadelphia and the surrounding areas for those on the West Coast). The target? Independent financial planners. The goal? Get the target audience to understand the impact American Executive Centers could have on their business

The Plan

Focusing on the target audience, 2120 Creative developed a creative concept that speaks directly to the financial planner audience, literally. Using the phrase “The Bottom line” as the campaign umbrella, 2120 created a messaging platform that leveraged verbiage common to the financial planning industry and married it together with the pitfalls of working from home to perfectly demonstrate the value of utilizing American Executive Centers.

 

(Hint, it’s that you’ll grow your bottom line.)

THE BOTTOM LINE.

Coffee shops are for coffee, not meeting clients.

The Work

Armed with a target-audience focused message, 2120 Creative developed an integrated promotional strategy centered around financial planner specific opportunities, including:

Print and online industry publications (market-specific opportunities make it even better!)

Pandora radio (demographic targeting at it’s best!)

Social advertising, including YouTube pre-roll advertising

(who doesn’t love a witty :30 second spot?)

Each promotional opportunity drove the target audience to a financial planner specific landing page, with one goal in mind – Take the next step with American Executive Center.

The Results

The results of speaking their language?

An increase in inbound lead traffic through all channels.

  • During the two week Pandora flight,
    inbound phone calls increased by 19%
  • The main website traffic
    increased by 189%
  • Number of landing page
    visitors reached 6,552

We’d say that makes pretty solid financial sense.

Insights

Business is business. Once we found a level of success with the financial planner audience, we were able to leverage the same creative to deliver a financially savvy message to other key target audiences including the legal industry. Small business owners all get that getting the support you need to grow your business is pretty smart.