American Executive Centers
You Have to Speak Their Language
Integrated Marketing Campaign
You Have to Speak Their Language
Integrated Marketing CampaignThe client? A flexible office solutions provider in the Delaware Valley (that’s Philadelphia and the surrounding areas for those on the West Coast). The target? Independent financial planners. The goal? Get the target audience to understand the impact American Executive Centers could have on their business
Focusing on the target audience, 2120 Creative developed a creative concept that speaks directly to the financial planner audience, literally. Using the phrase “The Bottom line” as the campaign umbrella, 2120 created a messaging platform that leveraged verbiage common to the financial planning industry and married it together with the pitfalls of working from home to perfectly demonstrate the value of utilizing American Executive Centers.
(Hint, it’s that you’ll grow your bottom line.)
Coffee shops are for coffee, not meeting clients.
Armed with a target-audience focused message, 2120 Creative developed an integrated promotional strategy centered around financial planner specific opportunities, including:
(who doesn’t love a witty :30 second spot?)
An increase in inbound lead traffic through all channels.
We’d say that makes pretty solid financial sense.
Business is business. Once we found a level of success with the financial planner audience, we were able to leverage the same creative to deliver a financially savvy message to other key target audiences including the legal industry. Small business owners all get that getting the support you need to grow your business is pretty smart.
