Do you ever have those mornings where you wake up at 3 am and can’t fall asleep? Well, today that was me! So after trying several times to fall back asleep, I rolled out of bed and sat at the kitchen table and was going through my emails. I read an email from a client looking to find his “right” audience amongst this global pandemic.
As I sat and reflected on how to respond to his email, I thought back to 9/11. That was a scary time for most of us. I remember being stranded in Chicago with no way to get home. On top of it, Chicago shut down. What was I to do?
Fortunately, I didn’t have to do much. The city of Chicago, and more specifically, the local, downtown people of Chicago open their arms to me. They opened their stores for those of us who were stranded to buy clothes and to get some food. I have never felt so welcome by any city than I did that week in Chicago.
During that time, I learned a valuable lesson I still practice. In a world of hustle and bustle, at our core, we are still humans who have emotional needs to feel connected and to belong.
Many of us are home this week wrestling with unanswered questions and fears. I knew how to respond to my client, the answer is simple. You find your audience by giving back.
What business skills do you have that others could learn from you? Are you skilled in business development, accounting, HR manager, the list could go on? Why not offer those skills to others. For example:
- Offer a free webinar on how to build your business development pipeline.
- Offer one-on-one phone calls with small businesses who are struggling with financial questions.
- Offer 15-minute conversations with individuals to better their employee relationships.
In today’s craziness, we are all humans first, and the best way to build your audience is to give first. It will come back to you.
I’ll leave you with a final thought. A dear friend often reminds me that you can’t withdraw money from the bank if you haven’t put anything in it, and neither can you ask for work if you haven’t invested in the relationship.